Budweiser x ICC
A pitch-stage campaign project for Budweiser x ICC, created as a freelance collaboration with Yusra Ahmed for a partnering studio. The work explored how the collaboration could extend across social, digital, and on-ground touchpoints during the Cricket World Cup.
About
The visual direction leaned on bold type, stadium geometry, player-led portraits, and Budweiser's high-contrast red, white, and blue palette to build a campaign language that felt energetic, collectible, and adaptable. We developed assets that could live as artist announcements, promotional posters, digital placements, venue graphics, and activation-facing material, while keeping the overall tone rooted in both cricket spectacle and Budweiser's brand presence.
Brief
To create a flexible set of campaign assets that could introduce the Budweiser x ICC collaboration across social media, marketing, digital surfaces, and offline properties. The work needed to feel recognisably Budweiser while opening up enough room for cricket-led storytelling, event messaging, and activation ideas.
A pitch-stage collection of social assets, posters, typography-led graphics, venue concepts, and activation-facing pieces.