Project worked on via & under the guidance of CNVRT Labs

Lanesurf

Lanesurf was my graduation project at CNVRT Labs, developed for a YC Summer School '25 startup as an AI-native web experience for freight automation. My role focused on shaping the visual and motion direction early in the process: I created the initial storyboard that guided the render, explored the interface language, selected plugin workflows for the 3D handoff, directed the 3D artist through references and review, and used JSON expressions to move animation data through After Effects.

Brief

The brief was to help shape Lanesurf's web presence into something more memorable than a standard SaaS landing page. The experience needed to communicate the product quickly while still giving the brand a distinct world, using motion, spatial storytelling, and interface structure to make the startup feel sharper and more complete.

Pipeline

01 Storyboard

I created the early storyboard that shaped the pacing, camera direction, and overall structure of the final render.

01 Storyboard

I created the early storyboard that shaped the pacing, camera direction, and overall structure of the final render.

02 Render Direction

I translated the storyboard into visual references and direction for the 3D artist, defining the world, movement, and key moments before production.

02 Render Direction

I translated the storyboard into visual references and direction for the 3D artist, defining the world, movement, and key moments before production.

03 3D Tests

The 3D execution was handled by the 3D artist; my role was to review, direct, and align the render output with the web experience.

03 3D Tests

The 3D execution was handled by the 3D artist; my role was to review, direct, and align the render output with the web experience.

04 Plugin Workflow

I explored plugin workflows to make the Blender-to-motion handoff cleaner and easier to control across the team.

04 Plugin Workflow

I explored plugin workflows to make the Blender-to-motion handoff cleaner and easier to control across the team.

05 AE Handoff

I used After Effects expressions and JSON-based workflows to translate motion decisions into exportable data

05 AE Handoff

I used After Effects expressions and JSON-based workflows to translate motion decisions into exportable data

Outcome

Outcome

The workflow moved from storyboard and visual references into Blender render tests, plugin-led handoff experiments, After Effects motion work, and JSON-based animation data export. This let me contribute beyond surface design by helping define how the visual direction, 3D production, and web implementation could connect inside one working pipeline.

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