Pachashop
Web store designed for Pacha at Stealth.design to bring the energy of Pacha's offline world into a digital retail experience. I worked as the visual designer on the main UI, motion-led assets, and key interactions across the site, under the guidance of my mentors at Stealth.
About
The goal was to make the site feel luxurious and playful at the same time, without losing clarity or ease of use. I designed the core UI across the website, worked on animated assets, and shaped interaction-heavy sections. The work sat between brand expression and usability, so every section had to feel alive while still being responsive, readable, and easy to shop through.
Brief
To translate the atmosphere of Pacha's physical world into an online storefront that could support both storytelling and shopping. The challenge was to build a visually rich web store experience that felt recognisably Pacha across desktop and mobile, while working closely with the developer and 3D artist to bring interactive moments into production. Some sections were also explored through GSAP and early Figma Make workflows to test motion, pacing, and responsiveness.
I designed the main UI for almost the entire website, developed assets across the experience, and worked closely with the developer and 3D artist on interactions like the homepage camera, the error page, the Pacha Group collage, and the size guide. The final outcome was a
storefront that carried Pacha's mix of luxury and fun while staying responsive and usable.
