Do Bhai India Tour
Tour branding for Nanku and Karun, carried across social media, print, ticketing platforms, merch, and physical collateral.
About
The goal was to give the tour a visual identity that felt immediate, crowded, and a little unruly, rather than reading like standard concert promo. I built the campaign language around oversized type, treated photography, and a recurring splash motif that could hold tension and energy across every format. The result needed to feel just as strong on a venue billboard or ticketing app as it did on a poster, a story tile, or a t-shirt.
Brief
The rollout had to work across a multi-city campaign with changing dates, venues, partner marks, and promotional formats. Every asset needed to stay instantly recognizable while adapting cleanly to social posts, digital banners, city-specific posters, physical passes and bands, and merchandise.
The final identity held together across the full tour rollout, from hero announcements and venue-specific graphics to ticketing placements, access pieces, and apparel. More importantly, it gave the tour a sharper visual attitude instead of treating each touchpoint like a separate one-off asset.