Do Bhai India Tour
Tour branding for Nanku and Karun, carried across social media, print, ticketing platforms, merch, and physical collateral. The goal was to give the tour a visual identity that felt immediate, crowded, and a little unruly, rather than reading like standard concert promo. I built the campaign language around oversized type, treated photography, and a recurring splash motif that could hold tension and energy across every format. The result needed to feel just as strong on a venue billboard or ticketing app as it did on a poster, a story tile, or a t-shirt.
Brief
The rollout had to stay flexible while carrying one clear attitude. Each asset needed to adapt to changing venues, dates, partner marks, and promotional formats without losing the sense of chaos and energy that made the identity feel tied to the artists rather than to generic concert branding.
The final identity held together across announcements, ticketing placements, city-specific graphics, access pieces, and merch. More importantly, it gave the tour one visual presence that could move between digital and physical touchpoints without feeling diluted.