DONO En Route
Designing a full tour identity for artists I admire was both chaotic and exciting.
Concept
The idea was to capture the feeling of friends on a road trip across India. The tour’s identity draws from highway signage, with each city marked by its own color and a hidden landmark in the background. Supporting acts change from stop to stop, like meeting new friends in every city.
Brief
The project’s goal was to create a cohesive visual identity system that could travel with the tour; flexible enough to adapt to each city’s energy while maintaining a unified aesthetic.
I was tasked with designing everything from the tour logo, key poster, and city-specific artworks to ticketing assets, merchandise, and stage visuals.
Outcome
The tour traveled across five Indian cities, each drawing between 200–400 attendees.
The visual identity created a unified look across stages, digital platforms, and merchandise, helping the artists establish a consistent presence throughout the tour.
Fans engaged deeply with the visual language; collecting posters, wearing wristbands, and sharing branded content online.
Additional Deliverables/ideations
