Brief
The project’s goal was to create a cohesive visual identity system that could travel with the tour; flexible enough to adapt to each city’s energy while maintaining a unified aesthetic.
I was tasked with designing everything from the tour logo, key poster, and city-specific artworks to ticketing assets, merchandise, and stage visuals.
Concept
The idea was to capture the feeling of friends on a road trip across India. The tour’s identity draws from highway signage, with each city marked by its own color and a hidden landmark in the background. Supporting acts change from stop to stop, like meeting new friends in every city.
Outcome
The tour traveled across five Indian cities, each drawing between 200–400 attendees.
The visual identity created a unified look across stages, digital platforms, and merchandise, helping the artists establish a consistent presence throughout the tour.
Fans engaged deeply with the visual language; collecting posters, wearing wristbands, and sharing branded content online.
Additional Deliverables/ideations
