DONO En Route
A touring identity for DONO En Route, built to travel across five cities without losing character. The system translated the energy of a road trip into posters, ticketing, merchandise, and stage visuals.
About
The identity borrows from highway signage and roadside memory. Each city gets its own color and local cue, while the overall language stays unified, like one trip unfolding across multiple stops.
Brief
The ask was to create a system flexible enough to shift city to city while staying recognisable. The scope included the logo, primary poster, city-specific artworks, tickets, merch, and stage graphics.
The final identity held together across live and digital touchpoints, helping the artists carry one distinct presence through the full tour. It also worked as memorabilia, not just promotion.
Additional Deliverables/ideations
