MADHEERA
A physical packaging system for the anniversary edition of Madheera, reworking the project through a more mature and cinematic lens. The outcome spans cover art, disc design, posters, and staged photography.
About
Instead of repeating the original red-yellow language, I leaned into a dirtier gold palette and a more self-aware theatricality. Bollywood residue, cheap alcohol, scanned record textures, and late-night photography all fed the world around the tape.
Brief
The goal was to turn the project's mix of hip-hop, literature, and melodrama into something tactile. I designed the full package as an object: CD, disc art, cover, and promotional material that could feel collectible rather than disposable.
The final edition gave the release a lasting physical form and a stronger sense of authorship. It framed the project less like merch and more like an artifact from a very specific world.
Additional Deliverables/ideations
